In This Issue...
Moving Past Uncertainty: Countering Seasonality and Economy Fluctuations

For marketers whose job hinges on anticipating renters' moves — and swaying them to choose your multifamily properties — it's easy to feel unsure about what 2023 will bring. 

There's also the lingering challenge of seasonality shifts. Coming out of Q4, we're now emerging from multifamily's driest period as far as leasing demand goes. With that in mind, we've dug into multifamily marketing metrics for Q4 to discern how a sample of your peers have performed in this period, and what your "best bets" might be for driving success in the first half of 2023. 

A performance guide for multifamily marketers, the MMQ dissects tens of thousands of multifamily website sessions and prospect interactions from across multiple channels to reveal industry benchmarks and emerging trends. Each issue provides great intel to supercharge your multifamily marketing performance. 

Specifically, the latest MMQ installment focuses on Q4 2022 data that reveals:  

• The lead sources that perform best on conversions to tour and lease.
• Ways you can improve conversions, even when they're lagging.
• The importance of good prospect data to occupancy outcomes. 
• Industry benchmarks for engagement and conversions of website visits and email sends.