What do renters really crave?
A whole new generation of renters is entering the market; PMCs benefit from insights on today's modern renter. To help, PERQ analyzed over 10 million rental prospect interactions via our platform. The findings are interesting, compelling, and sometimes surprising.
People want to tour in person
Despite comfort with interacting online for initial research, almost 75% of rental prospects said they want to visit their future home.
Internet beats cable
3 out of 4 renters said they don’t need cable but nearly 90% of them want to have internet in their apartment.
Nobody wants a 1/2 bath
Nationally, renters prefer 1-bedroom units with the majority wanting just 1-bathroom. Half bathrooms have barely any demand.
Lead nurture has to improve
Collectively, 60% of renters nationally are looking to move much farther out than many PMCs realize.
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