Monarch Investment and Management Group Boosts Website Leases by 75% with PERQ

Industry

Multifamily

Challenge

Websites weren’t converting enough high-quality leads and tours to sustain occupancy at Monarch’s existing lead-to-lease ratio.

Results

After adding PERQ’s conversion tools, Monarch saw 75% more website leases, plus +64% leads, +77% website conversion rate, and +107% tours.

Key Product

Enhanced CTAs, Lead Capture Suite

www.mimginvestment.com/

+64%

Website Leads

+77%

Conversion Rate

+107%

Tours Scheduled

+75%

Website Leases

Our websites just weren’t converting enough prospects before. After adding PERQ’s Enhanced CTAs, we’ve seen a big jump in leads, tours, and leases. It’s made the leasing journey much easier for both our prospects and our teams.

Robyn Novak

LMS @ Monarch Investment and Management Group

About Monarch Investment and Management Group

Monarch Investment and Management Group owns and manages apartment communities across more than 20 states, serving a wide range of markets from the Midwest to the South and Mountain West. The company is committed to creating strong, sustainable communities while maintaining healthy occupancy and portfolio performance.

The Challenge

Monarch’s leasing teams were running into a familiar roadblock: their websites weren’t converting visitors into enough high-quality leads and tours to support occupancy.

Although prospective renters were visiting the sites, too many were dropping off before scheduling a tour or moving forward in the leasing process. Without stronger engagement online, leasing teams had fewer opportunities to connect with qualified prospects and occupancy goals became harder to reach.

The Solution

To solve this challenge, Monarch partnered with PERQ and embedded the Lead Capture Suite with Enhanced CTAs across their websites.

The tools were designed to make it easier for prospects to take the next step - whether that meant scheduling a tour, requesting more information, or beginning an application. By guiding renters with clear calls-to-action and automated follow-up, Monarch was able to keep more prospects engaged and moving forward in the leasing journey.

PERQ’s Website Conversion Tools made it so much easier for prospects to connect with us,” said Robyn Novak, LMS. “We’ve seen a big lift in leads, tours, and leases. The results really speak for themselves.

The Results

The impact was immediate and measurable. With PERQ in place, Monarch’s communities saw strong performance gains across every stage of the funnel:

+64% increase in website leads
+77% higher website conversion rate
+107% more tours scheduled
+75% more website leases

These gains gave leasing teams more qualified prospects to work with and directly supported stronger occupancy rates across the portfolio.

Why It Matters

By focusing on website conversion rather than traffic alone, Monarch was able to transform its websites into reliable leasing engines. The improvements didn’t just boost leads and leases, they gave the company a repeatable strategy for strengthening occupancy and maximizing portfolio performance.