Plan Your Ad Spend with Precision

Unlock Your Leasing Potential with the Ad Spend Calculator

Introducing PERQ's Ad Spend Calculator, your essential tool for maximizing leasing success. Designed for property managers and marketers, this intuitive online tool helps you calculate the exact ad spend needed to achieve your leasing goals.

Ready to optimize your ad spend and hit your leasing targets? Use our Ad Spend Calculator and take the guesswork out of your marketing budget. 

Calculate Your Ad Spend Today!

How It Works

Automatic Calculations

Automatically calculates the ad spend required to hit your leasing targets using industry average conversion rates for lead stages and ad costs.

Multiple Scenarios

Provides results in three scenarios: 100% ILS spend, 100% PPC spend with funnel optimization, and a 50/50 hybrid approach.

User-Friendly Interface

Start by entering your desired number of leases, adjust averages through advanced settings if needed, and see the cost per lease and total spend required.

Start Calculating Your Ad Spend

   1. Enter Your Leasing Goals: Use the slider or  type in the number of leases you wish to sign. 

   2. Adjust Averages (Optional): Click on "Advanced Settings" to customize lead stage conversions and ad costs. If unsure, industry averages will provide valuable insights.

   3. See Your Results:
        - Cost Per Lease: Understand the cost-effectiveness of your ad spend.
        - Total Spend Required: Get a clear picture of your budget needs.

SEND ME THE CALCULATOR
GettyImages-1208477452-2
SUCCESS STORY

Multifamily PMC Lowers ILS Spend, Increases Speed to Lease, and Decreases Vacancy Losses with PERQ

LEARN MORE

PERQ is a digital marketing platform that helps PMCs achieve high occupancy with less work and cost. With tools for PPC advertising, website lead capture, cross-channel conversational AI, nurture automation, and multifamily’s only Google Business Profile tour scheduler, PERQ helps PMCs become a powerful lease magnet to generate more high quality leads from free sources. PMCs that use PERQ capture more qualified leads, achieve higher conversions, reduce their costs per lead and lease, and save time for their overburdened marketers and onsite teams. Today, over 150 PMCs use PERQ to attract, engage, and sign more lease prospects.
More leases. Less work and cost.

REQUEST A DEMO