What Today’s Renters Really Want — Revealed

Uncover surprising insights straight from rental prospects in PERQ’s latest consumer trends report. We analyzed real, self-reported data to help multifamily marketers and operators make smarter, property-level decisions.

From pricing expectations and ideal floorplans to parking preferences and move-in timing, this report sheds light on what really matters to today’s renters.

Surprising. Strategic. Actionable.
These insights might just change how you approach your leasing strategy.

📥 Download the report now and stay one step ahead.

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KEY TAKEAWAYS FROM THE REPORT

Discover What's New and Next in the Multifamily Industry

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In-person tours remain in high demand.

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Digital communication (text & email) is the preferred choice.

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Dog-friendly communities attract a broader market.

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Outdoor activities draw interest in the West and Southwest.

REGIONAL DATA

Decoding Renter Preferences: What Renters Seek in Local Communities

This year's insights show affordability remains a top priority nationwide, but regional trends add preference—luxury features appeal in the Southeast and Southwest, while renters in the West and Southwest show strong interest in outdoor activities. Across all regions, pet-friendly features continue to attract potential renters. These trends highlight a desire for community-focused living—not just a place to stay.

Additionally, most renters move within 2–4 weeks, but many start searching up to 3 months in advance, making early visibility crucial. With growing interest in video and self-guided tours, having digital tools like chatbots, email, and text messaging on your property website is key to standing out.

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Capture Leads with AI: More Leases From Your Website Without Added Work

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PERQ is an AI-powered digital marketing platform built to help property management companies (PMCs) generate more qualified leads at a lower cost. By combining data-driven paid and organic media strategies with technology—including AI-powered websites, conversational AI, nurture automation, landing pages, and Google Business Profile automation—PERQ captures and converts high-intent leads from low and no-cost sources.​
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With transparent reporting across the entire marketing funnel, PMCs can improve performance, refine strategy, and track conversion and cost metrics from lead to lease. Over 150 PMCs trust PERQ to boost lead quality, reduce marketing costs, and drive better results—without adding work for onsite teams.
 
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